Twitter is an amazing social media tool, and used correctly, can promote and advertise yourself to the world. But in order to be effective, you must understand how Twitter works. For one, you must realize that it is not Facebook, Myspace, or Google +. It’s entirely different, and therefore contains entirely different rules and guidelines that you must follow to use it properly. That being said, I believe everyone should have a Twitter account, and if you do not, then hopefully this article will convince you to come out of the Dark Ages and into the future of communication.
Tip #1: Twitter only allows 140 characters per tweet. This is, in effect, a quick way of sharing something of relevance, or irrelevance, with the world.
Tip #2: There are no “friend requests” in Twitter. Twitter uses a very simple system of following someone who’s tweets you’re interested in reading. They will receive notification of your follow, and have the option of following you back. Their tweets will show up in your Twitter feed, and you can also receive tweets on your mobile device by subscribing to users that are important to you(friends, family, co-workers, etc).
Tip #3: Anyone in the world can read your tweets, unless you make them private, and likewise, you can tweet @ anyone with a Twitter account. This is an easy way of connecting with celebrities, business people, friends, musicians, etc. Most celebrities do not have a public Facebook account, simply because there’s a 5,000 friend limit, and there are many fake celebrity accounts. With Twitter, there is a system of verifying that the account does indeed belong to its celebrity user. Also, many celebrities will respond to tweets, because it is so simple.
Tip #4: If you want to gain followers, then follow complete strangers and friends alike. Many people will follow you back, and this practice will get your numbers up. This doesn’t mean you have to follow them forever, but be forewarned that some people, upon discovering that you’ve stopped following them, will do the same for you.
Tip #5: You will not sell your book, products, movie, pictures, etc through Twitter. It is not a sales tool, it is a marketing tool. Twitter is a way of expressing yourself and your work through short tweets. If you want to sell your product, purchase ad space on Facebook, Google Adwords, etc.
Tip #6: Hashtags. These are a critical part of Twitter’s success. Placing a hashtag in front of a word will highlight it in your tweet and make it a trending word(i.e. #amazing, #facebook, #subway), and once your tweet is posted, you can click on the word you’ve hashtagged and see what other users are saying about it.
Tip #7: Connect your Facebook and Twitter account for the most effective means of reaching your audience. This saves time, and is great if you use Twitter on a mobile device, such as a smartphone or tablet. Even regular, non-internet capable handsets can be used for Twitter. Just go into your Twitter settings > mobile > text messaging, and follow the instructions.
Tip #8: Be active with your account. If you want followers, you have to be somebody worth following. Share a funny quote, tweet something random, reply to followers tweets, and be as interesting as you can.
Tip #9: Don’t be “that guy” who always tweets about their book, or always asks for followers, or tweets every two seconds. People will shun you sooner than you can say “oops”.
Tip #10: Have fun with your account, and realize that it’s just another way of sharing what’s on your mind with the world. Grammar is not necessary, and you will have to commit grammar crimes regardless, since there’s a 140 character limit.